Saturday, September 26, 2009

Banana Republic Promotions Trend

I've spent the day doing analysis of the promotional trends of one of my favorite clothing stores, Banana Republic. I researched when and what their sales incentives were for the past year and then I looked at what were the best times to shop. I've concluded that generally the end of the month is a good time to shop as well as the end of October, the week before Christmas, and the first few weeks of January.

Here's a full listing of my analysis:


  • Banana Republic always has some sort of sale and free shipping promotion going on.

  • The most common promotion is: 15-25% off of $100-$125

  • The last week of October offers great sales- usually 40% off

  • Thanksgiving Sales usually range about 40% off- pretty good but usually items can be as cheap during the end of October sales

  • Banana Republic also offers a series of 1 day, 30-40% of sales- sometimes in-store only, sometimes online only, sometimes both. One example: One Day 40% off in stores only, Dec 10, 2008

  • The week before Christmas usually offers 60% off

  • The first and 2nd week of January also offers exceptional sales.
  • There are seasonal sales in January, March, June, and September around the 15th of each month.

  • There are usually holiday sales around Memorial Day, Labor Day, July 4th, etc.

  • At the beginning of the month BR offers 20-30% off select items

  • At the end of the month BR usually offers a 20-25% discount on orders of $75-$125
Stay tuned for analysis on more stores!


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